Monday, January 16, 2006

TellAPal -- A Real-World Referral System

My wife just mentioned that somebody on one of her favourite forums was asking for help finding a good carpet cleaner. We've found a guy who's really good, so my wife recommended him, and several other people posted in agreement. He's really good, and he's got a growing reputation in our area.

The thing that popped into my head was that, while I'm happy to recommend the guy, it would be cool if he and other offline businesses had a referral system, just like online businesses with affiliate programs. Then when I help him get a new customer, I could get a little reward -- maybe $5 or $10 off our next bill.

I know of a few businesses that reward their customers for referring other people, but not many. So it was kind of cool when I came across a link for TellAPal, which is basically a service that helps offline businesses set up their own referral reward program.

I think it would be really cool if this, or something like it, took off. Personal recommendations can be very valuable, and it would be nice if the rewards could be shared by businesses and the consumers who recommend them to others.