AOL Certified Email -- Electronic Postage
Seth Godin get's it. John at ByTheBayou gets it, too. 'It' is the AOL Certified Email plan that I blogged about a few days ago (AOL Wants a Cut of the Paid Email Action). They both understand that if enough email service providers adopt this strategy, it could mean a lot less SPAM-related dramas for customers. And it could also mean much better results for legitimate email marketers.
Todd at Geek News Central doesn't get it. He says it's all a grab for cash by greedy companies who don't want to get rid of SPAM unless they get paid to do it. But the problem isn't how to keep SPAM out of our inboxes. The trick is to do it in a way that doesn't interfere with the rest of our email.
It's bad enough when I've agreed to receive emails from a company but I never see them because they don't make it through my provider's SPAM filters. But it's even worse when regular email ends up sent to a SPAM or 'Bulk Email' folder and I don't see it. Not to mention having to click a button to allow images or to follow a link.
Why should it be a hassle for me to receive emails from people and businesses I want to hear from?
Why should I have to explain to Mom that I didn't get her email because it was inSPAMerated because she mentioned that Mrs. Weldon's niece got out of rehab after kicking her addiction to Valium and Xanax, and that Mr. Pearson had won the lottery and used some of the money to give free anti-malaria medication and bednets to several villages in Nigeria?
If an email marketer isn't sure it's worth spending 1/4 cent to make sure I get their email, then maybe they should just keep it.
Todd at Geek News Central doesn't get it. He says it's all a grab for cash by greedy companies who don't want to get rid of SPAM unless they get paid to do it. But the problem isn't how to keep SPAM out of our inboxes. The trick is to do it in a way that doesn't interfere with the rest of our email.
It's bad enough when I've agreed to receive emails from a company but I never see them because they don't make it through my provider's SPAM filters. But it's even worse when regular email ends up sent to a SPAM or 'Bulk Email' folder and I don't see it. Not to mention having to click a button to allow images or to follow a link.
Why should it be a hassle for me to receive emails from people and businesses I want to hear from?
Why should I have to explain to Mom that I didn't get her email because it was inSPAMerated because she mentioned that Mrs. Weldon's niece got out of rehab after kicking her addiction to Valium and Xanax, and that Mr. Pearson had won the lottery and used some of the money to give free anti-malaria medication and bednets to several villages in Nigeria?
If an email marketer isn't sure it's worth spending 1/4 cent to make sure I get their email, then maybe they should just keep it.
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