Article Marketing for Bloggers
Yaro Starak at Entreprenuer's Journey wrote a great blog entry about article submission. Writing and submitting articles is one of the tips you read everywhere. But does it work? That's what Yano decided to find out. One of the things he found out doesn't surprise me at all -- that in most cases his articles were published on splogs, so that even though he got backlinks, they weren't worth much.
Another one of the things he mentions really made me stop and think. He says that he was submitting his articles to EzineArticles.com, and mentions that after submitting 10 articles, he was given "Platinum Status." Based on his observations, not a lot of authors get "Platinum Status" because they don't submit more than a few articles. He then goes on to say that a lot of people involved in article marketing feel the pay-off doesn't really hit until around the 20 submission mark.
In other words, yeah, a lot of people are jumping on the article submission bandwagon. But the vast majority of them don't commit to it and put in the effort needed to start to get the rewards. I've got a feeling a lot of us do that sort of thing all the time -- we read 200 different books and blogs and ebooks and we decide to try 100 different things. But long before we've made enough effort with one thing, we've moved on to try something else. Then we're bummed out when 'nothing seems to be working.'
That's why I think it's important to try to stay focused and organised. Save ideas for later, but don't let them take over and screw up what we're doing now. Better to do a one or two (or ten) things well than lots of things half-assed. Take things slow, and take time to evaluate what you've done, think about what's worked and what hasn't. Make a plan, then actually give ourselves the chance to stick to it by allowing ourselves the time and focus to make it happen.
Another one of the things he mentions really made me stop and think. He says that he was submitting his articles to EzineArticles.com, and mentions that after submitting 10 articles, he was given "Platinum Status." Based on his observations, not a lot of authors get "Platinum Status" because they don't submit more than a few articles. He then goes on to say that a lot of people involved in article marketing feel the pay-off doesn't really hit until around the 20 submission mark.
In other words, yeah, a lot of people are jumping on the article submission bandwagon. But the vast majority of them don't commit to it and put in the effort needed to start to get the rewards. I've got a feeling a lot of us do that sort of thing all the time -- we read 200 different books and blogs and ebooks and we decide to try 100 different things. But long before we've made enough effort with one thing, we've moved on to try something else. Then we're bummed out when 'nothing seems to be working.'
That's why I think it's important to try to stay focused and organised. Save ideas for later, but don't let them take over and screw up what we're doing now. Better to do a one or two (or ten) things well than lots of things half-assed. Take things slow, and take time to evaluate what you've done, think about what's worked and what hasn't. Make a plan, then actually give ourselves the chance to stick to it by allowing ourselves the time and focus to make it happen.
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