Adsense vs Affiliate Sales -- What's Best For Your Blog?
Andy Hagans has a good post at the Performancing.com blog explaining why he's getting rid of Adsense and going for affiliate sales instead. Link: Weaning Myself from Adsense.
Not only does he offer some good reasons why he thinks he made a mistake going with Adsense (not least of which is that it involved putting all his eggs in one basket), but he does a great job of explaining why affiliate sales are more likely to work for certain types of blogs instead of others.
It's all about being a part of the buying cycle. If your blog attracts people who are ready to buy, then all you have to do is put the product in front of them, along with an affiliate link so they can make the purchase. They get what they want, you get your affiliate commission, everybody's happy. But most blogs don't pull in loads of visitors with their credit cards in hand. Most blogs aren't part of the buying cycle. And that's OK. But those blogs aren't likely to have much success with affiliate sales. Which is why I'm glad there are other options (like Adsense) available.
Not only does he offer some good reasons why he thinks he made a mistake going with Adsense (not least of which is that it involved putting all his eggs in one basket), but he does a great job of explaining why affiliate sales are more likely to work for certain types of blogs instead of others.
It's all about being a part of the buying cycle. If your blog attracts people who are ready to buy, then all you have to do is put the product in front of them, along with an affiliate link so they can make the purchase. They get what they want, you get your affiliate commission, everybody's happy. But most blogs don't pull in loads of visitors with their credit cards in hand. Most blogs aren't part of the buying cycle. And that's OK. But those blogs aren't likely to have much success with affiliate sales. Which is why I'm glad there are other options (like Adsense) available.
<< Home