Sunday, May 07, 2006

Are Splogs Crippling Google?

Just found a link at SlashDot for a Register article called "Full-up Google Choking on Web Spam?" that's an interesting read. Basically, it's about how the major search engines like Google and Yahoo are getting filled up with junk sites. One estimate is that at least 1/3 of webpages indexed by Google are nothing more than bogus crap like splogs or other auto-generated pages filled with a bunch of spam and other useless crap.

And is it any wonder, when people are selling software that will create up to 100 Blogger blogs on your own domain in less than half an hour? Yes, such software exists, and after you create your blog network, you can fill up those blogs with free articles, throw in some AdSense or affiliate ads, and off you go! The only problem of course, if you worry about such things, is that you're not creating anything of value. In fact, you're actually destroying the value of any search engine that includes your site in their index, and the value of the web in general.

The creator of this blog-generating software says his software isn't the problem as long as people use it responsibly. The same goes for the free articles -- some of them are quite good and can provide you with free content, the authors with a bit of exposure, and your readers with valuable information. Everybody's happy. But just like with so many other things, it's easy to abuse these things in the pursuit of "easy money."