Mark Cuban on Click Fraud

Mark Cuban has a good piece on search engine click fraud, and I think he's definitely got a better understanding of the problem that many so-called experts in the field. So many of them seem to still be focusing on clicks from competitors or other small-time examples, and not dealing with the problems of botnets, or the human clickbots involved in the PTR industry.

Of course in the comments there are some of the usual arguments -- there's no such thing as clickfraud as long as the click is done by a human, since there's always some slight possibility that they'll end up buying something. Yeah, sure. Another one used the 'Robin Hood defense'. It's OK to steal from all these big corporate advertisers who prey on the weaknesses of consumers. Uh huh. That's right. Only big companies use PPC advertising. So it's OK to rip them off. They deserve it. Bloody hell, who comes up with this crap?

Also came across a link to a site called ClickFraudIndex.com Not only do they provide info about what's happening in the wonderful world of PPC clickfraud (this week they're estimating 14% Hight Threat Level clicks), they also provide a free click fraud monitoring and reporting service to help you find out how much clickfraud is affecting your PPC campaigns.