Thursday, August 24, 2006

Another GOOD Incentivized Search Engine

OK, Huckabuck isn't really a search engine, it's a metasearch engine. That means when you type in your search terms, it actually shows you results from other search engines. In this case, those other search engines include Google, Yahoo Search, and MSN Search, as well as Technorai, Digg, and del.icio.us. The cool bit is -- they let you decide which search engines are most important to you.

The controls look like a stereo equalizer. If you think Google will give the best results, you move the Google slider control up. If you don't think results from Digg are going to be that helpful, you move the Digg slider control down. I've tried it out with all sorts of combinations and search terms, and in some cases, the way you configure the slider controls can make a HUGE difference in the results.

It's wicked!

So what's the story with the 'incentivized' bit mentioned in the title of this post? Well, it's not the kind of incentive where you get paid or win a prize or get a discount on a purchses. It's the kind of incentive where you get to feel good for helping out some people who really need it.

Huckabuck is making money off some of the searches it's users are doing, and they're donating 10% of their profits to charities who are helping the people of New Orleans rebuild their city after the devastation of Hurrican Katrina.

And I think that's pretty wicked, too.

If you want to find out more about Huckabuck and what they're all about, Emily Chang did an eHub Interview with Blake Killian, one of the founding members of Huckabuck. And Brian Oberkirch interviewed Blake and Chris Shultz, the other founder, which you can listen to in a podcast.