Consumer Generated Advertising -- It's Good, But Is It New?
Dan Rua has written a great blog post about PayPerPost and what he describes as the "Consumer Generated Advertising Revolution". I'm glad to hear that he's "searched for paid posts across the blogosphere and find a more intelligent, mature, open adoption than the soulless-shilling originally feared." I have no doubt there's PayPerPost-related soulless-shilling to be found, but I agree that there's no sign of the blogging apocalypse predicted by many of the A-list bloggers.
Honestly, I'm not sure what all the furore about "consumer generated advertising" is all about. I mean, I realise that producing 30-second commercials with a handheld digicam and some editing software is a bit of a new thing, but talking about products you like is pretty old-school, isn't it? These days I make money blogging about things I'm interested in. Six years ago I was being paid eRoyalties for writing product reviews at ePinions. Over ten years ago I was learning HTML and writing reviews of books I liked -- and including my Amazon associate link. Twenty years ago I was making mixtapes and swapping them with my buddies. Aren't all of those things comsumer generated advertising of one kind or another?
Disclosure: Yep, another post 'sponsored' through PayPerPost. So now I've been paid directly to blog about PayPerPost, and this time I'm getting paid to blog about somebody else blogging about PayPerPost. Does this mean I'm part of the PayPerPost hype machine? Do I get a T-shirt or something?
Honestly, I'm not sure what all the furore about "consumer generated advertising" is all about. I mean, I realise that producing 30-second commercials with a handheld digicam and some editing software is a bit of a new thing, but talking about products you like is pretty old-school, isn't it? These days I make money blogging about things I'm interested in. Six years ago I was being paid eRoyalties for writing product reviews at ePinions. Over ten years ago I was learning HTML and writing reviews of books I liked -- and including my Amazon associate link. Twenty years ago I was making mixtapes and swapping them with my buddies. Aren't all of those things comsumer generated advertising of one kind or another?
Disclosure: Yep, another post 'sponsored' through PayPerPost. So now I've been paid directly to blog about PayPerPost, and this time I'm getting paid to blog about somebody else blogging about PayPerPost. Does this mean I'm part of the PayPerPost hype machine? Do I get a T-shirt or something?
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