Friday, November 03, 2006

Payments for October 2006

eBay $278.83
Total $278.83

Yearly Total 1239.71

I've had a lot of things going on in "real life" last month, so I had to focus my online activities to those which provided the most income. And without a doubt, that's eBay. I was a bit worried after last month's results ($50 profit from $200 in sales), but with a few changes, this month was much better ($278 from $619 in sales).

Obviously some of the increase might've had nothing to do with anything we did, but I think some of our changes helped. For one thing, we ran more auctions. Instead of relying on people finding our eBay Store items through search results, we made sure always had a few items in the auction listings. We also changed the eBay categories we listed our auctions in, which also seemed to help.

This month I'm going to try listing in even more new categories to see if that helps bring our products to the attention of people who might not see them if they're in other categories. And I'm thinking I might also try running some shorter auctions (3- or even 1-day) with a significantly lower starting price than our 7-day auctions. If we pick up a few regular customers by tempting them with the change to get their first item at 40 or 50% off our eBay Store price, the initially smaller margins will be worth it.