Interview with PayPerPost's Dan Rua

After following a link from Slashdot, I just read ValueWiki's interview with Dan Rua, one of the venture capitalists backing PayPerPost.



I was intrigued by what he had to say about bloggers being paid for "positive tone" posts:

If you think of every other advertising medium, marketers are used to paying for the specific message they want, including sponsor-written copy. For example, Tiger Woods doesn’t get paid to discuss pros and cons of the new Buick. With that in mind, it still surprises me how many advertisers follow Ted’s advise to go open-tone or neutral - but most of them do.

I can definitely see where he's coming from. But at the same time, I'm still not comfortable with accepting PPP opps that require a positive tone.



I also like what he said about the potential of PayPerPost for people who are interested in making money online:

Just as eBay PowerSelling created an entirely new cottage industry, I see PPP changing people’s lives for the better.

I agree with that, and I think people who want to make a little extra cash should be selling stuff on eBay and blogging and/or building websites, and sponsored blogging programs like PayPerPost, ReviewMe, Blogitive, SponsoredReviews, etc. can be one way to bring in some of that cash.

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