NIA Helps You Say No to Tracking Cookies
The Network Advertising Initiative has created an Opt-Out service for people who don't want advertising networks putting tracking cookies on their computers.
Cookies are small text files sent from an internet server and stored on your computer. Advertising companies that have ads on a large number of websites can identify and "track" you as you visit those different sites, and can use that information to serve specific ads for you to view on those sites. Not necessarily a bad thing, but if you have privacy concerns, then it's cool that you can easily opt out and stop them from sending you those cookies.
When I visited the NIA Opt-Out page, it checked the cookies stored on my computer and told me that I had cookies from 5 of their 9 member ad networks. I had cookies from: In the report, there was a check-box next to each of their member networks, giving me the option to opt out from receiving cookies from that network in the future. That's cool, even though I did think it was kinda funny that the way they do it is by giving you a new cookie.
Cookies are small text files sent from an internet server and stored on your computer. Advertising companies that have ads on a large number of websites can identify and "track" you as you visit those different sites, and can use that information to serve specific ads for you to view on those sites. Not necessarily a bad thing, but if you have privacy concerns, then it's cool that you can easily opt out and stop them from sending you those cookies.
When I visited the NIA Opt-Out page, it checked the cookies stored on my computer and told me that I had cookies from 5 of their 9 member ad networks. I had cookies from: In the report, there was a check-box next to each of their member networks, giving me the option to opt out from receiving cookies from that network in the future. That's cool, even though I did think it was kinda funny that the way they do it is by giving you a new cookie.
Labels: advertising
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