Wednesday, April 25, 2007

LinkyLoveArmy

Brett Bumeter, aka "Colonel Love", has launched a new blog monetization site called LinkyLoveArmy. The idea behind LLA is that bloggers can work together rather than compete for advertisers, and they can reduce their dependence on "middle men" like Text Link Ads, Adsense, or PayPerPost.

The kind of collaborative blogging LLA has in mind works something like this. LLA launches a CPA campaign, with one or more of their members acting as "wedge bloggers." These wedge blogs are chosen because they're most likely to get the best results for the advertiser, but the collaborative part comes in when other LLA bloggers then link to the wedge bloggers' posts, hopefully increasing the effectiveness of the campaign.

Then all the bloggers involved in the campaign split the proceeds -- with 70% of each conversion going directly to the wedge blogger involved in the sale, and the other 30% being split by all the participants in the campaign.

Will it work? I have no idea! But I think it's cool that new models and methods for monetizing blogs are being tested.

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