Tuesday, May 29, 2007

PayPerPost Direct

If by any chance you're reading this by visiting my blog instead of through your favorite feedreader, you might have noticed the new "PPP Direct" badge I've got in the sidebar. Wassit all about? It's PayPerPost's answer to competitors like ReviewMe, Blogitive, etc. Now advertisers can offer opportunities for sponsored posts to individual bloggers, with PayPerPost acting as the middleman. Sound familiar? That's because it is. But the cool part is, PPP's commission is a helluva lot smaller than their competitors. They collect a 10% fee, which I think is reasonable. I mean, compared to their usual "marketplace" commission, which is 35%, that's sweet, and compared to some of the other services like ReviewMe, which charge anywhere from 50% to a 100% commission, that's awesome.

All a PPP blogger has to do is login to their PPP account, click on "ppp tools", set their price, then cut and paste the code into their blog template and they're ready to go. Then advertisers can click on your badge (and I think there's also going to be a directory of PPP Direct bloggers that advertisers can use to find the blogs and bloggers they're looking for) and negotiate a deal with you. The advertiser gets the blog post they wanted, you make money blogging, and PayPerPost gets a cut for providing a sort of escrow service that ensures that neither party screws the other one.

Sounds easy enough, and I can't wait to find out if it really is as easy as it sounds.




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