A couple of days ago I blogged about Yahoo looking into rewarding people to use Yahoo Search. Of course they're not the first to do it.
BlingoBlingo has been around for a while, giving away prizes to searchers. They're powered by Google results, and they've given away over 15,000 prizes so far. Prizes include:
- PlayStation Portable or $249 Visa Gift Card
- 2Gb Apple iPod Nano or $200 Visa Gift Card
- Toshiba or Samsung Portable DVD player with 7" screen or $175 Visa Gift Card
- 1Gb Apple iPod Shuffle or $100 Visa Gift Card
- $25 Visa Gift Card
- $10 Apple iTunes Gift Certificate or Blingo Movie Ticket Certificate (good for one adult admission)
You don't even have to register or anything. Just search using
Blingo, and if you win a prize, you tell 'em where to send it, and kick back and wait for it to arrive. They've also got a
Blingo toolbar for IE users, and Firefox can easily
add Blingo to their Quick Search box. I've added it to Quick Search, and of course I don't use it all the time, but I probably average at least a couple searches a day.
Amazon A9Another way to be rewarded for searching is by using
Amazon.com's A9 search engine. You sign on at A9 using your Amazon ID, and when you make a purchase at Amazon, if their system decides you've used A9 often enough recently, it'll knock 1.57% off your total.
A9 is powered by Google results, but they also offer a lot of added features. You can search for regular web results (from
Google), or for books (from
Amazon), images (
Google), movies (
IMDB), people (
ZoomInfo), blogs (
IceRocket), Wikipedia (
Answers.com) and more (over
200 more!). I often use a 3-column layout, with web results, Amazon results, and IceRocket results provided. A9 has a toolbar for IE, Mozilla, Netscape and IE users. And Firefox uses can add it to their Quick Search box by installing this
A9 Search Plugin for Firefox. They also have a number of tools available, including your search history, bookmarks, a dairy (take notes as you browse) and a website recommendation service. I haven't used the tools since I don't have their toolbar installed, but if you don't already have a toolbar installed, or have room for another one, it might be worth a try.
MSN Search and WinAnd last but not least, it looks like Microsoft has decided to test the waters of search rewards with
MSN Search and Win. For now, this doesn't appear to be a permanent feature, but simply a promotional game that runs until the end of February.
From what I understand, winning is based on searching for the right keywords. Maybe the prizes are paid for by advertisers or sponsors. I'm not sure. If you've searched for one of the winning keywords, you get a special 'Search and Win' link in the sponsored results. You click on it and find out if you've won a prize or not.
Prizes include:
- Netflix 1 year subscription
- 12 month magazine subscription from Amazon.com
- $500 Amex gift certificate
- xbox 360 game
- Panasonic 42" Diagonal plasma HDTV
- Canon PowerShot 5.0 MP Digital Camera
- and heaps more...
The fine print says you have to be over 18, a U.S. resident, and you have to claim your prize within 10 minutes of your instant win notification. MSN will send you the prize within 90 days. There's a limit of one prize per category per person, and the odds of winning a prize are 1 in 3,992.
As a search engine, MSN Search doesn't do a lot for me. But it's getting better. And they have a toolbar available for IE users.
People are already winning, and you can read about their prizes, and more importantly their strategies, at
Live from Redmond... and at
Threadwatch.
Also,
Oilman has posted what he believes to be a
list of the winning keywords.
Hat tip to
TheSearchEngineMarketingWeblog for alterting me to Microsoft's move into incentivized searching.
If other search companies jump on this bandwagon, searching could get
very interesting. Will incentivising become the best way for search engines to embiggen their market share? I want a prize, dammit!