The blogosphere continues to go nuts about the launch of
PayPerPost.com, a new site that makes it easy for advertisers to pay bloggers to blog about their products. There are a lot of bloggers ranting that the very notion is evil, that it'll destroy any credibility bloggers have managed to gain over the last few years, and on and on. And on.
Roland Piquepaille can't decide if PayPerPost is evil or just stupid. He doesn't like the fact that PayPerPost doesn't require bloggers to include any sort of disclaimer or anything. He thinks blogging for money will destroy the blogger's credibility, and although he hasn't signed up so that he can see how much the advertisers are offering, he's pretty sure it won't be enough to interest him.
I can understand where Roland is coming from. If I were an A-list blogger (or even a B-, C-, or D-list blogger) I doubt I'd pay any attention to PayPerPost, except maybe to roll my eyes a bit, turn up my nose and try to do one of those superior snickers that would let them know that they could never dream of being in my league. But I'm not an A-list blogger, ten bucks is ten bucks, so I'm in. If I somehow manage to destroy the credibility of every blogger who's ever blogged, I apologize.
Scoble says he'll never use PayPerPost, but if he ever does, he'll disclose. Fair enough. I will use/have used/
am using PayPerPost, and I will/have/
am disclosing. In fact, I'll disclose right now. I'm going to submit this to PayPerPost, and they're going to pay me $10. I'm not going to do what Scoble suggests and put "PAID ADVERTISEMENT" at the top of the post because I don't feel like that's what this is. This is the same blog post I'd write about PayPerPost whether they paid me for it or not. Believe me or don't, it's up to you.
I agree with what Scoble says about disclosure. It
is important. But I put that responsibility on the blogger, not on PayPerPost. Throughout his blog post, Robert talks about how companies give him products because he's an A-lister. They're hoping he'll love the product and blog about how great it is and how much he loves it. But the whole thing makes him feel uncomfortable, so now he's started giving the products away. Not a bad way to do things. Get the free stuff, play with it for a while, give it away and then blog about it (with full disclosure) with a free conscience. If that works for Scoble, that's cool. Personally I don't see how giving it away makes that much difference. If he's going to be seduced by the freebies, there's no reason why that can't happen while he's playing with the stuff, and it's not like it all gets cancelled out when he gives it away. But again, if it works for him, then it's cool.
Amit Varna at India Uncut says writing for PayPerPost without disclosure is deception. I agree. He says "your content has been paid for, the quality of it will invariably suffer, and it won't be as good as that of someone who writes with honesty and integrity and passion and so on." I don't agree with that. For one thing, the content isn't being paid for. The advertiser is paying the blogger to write about their product, but they're not supplying or dictating the content.
I'm looking at the PayPerPost website right now and there are 16 "opportunities" available. Of those, 2 are asking for positive, "blatant advertising-type" posts. The others have no requirement for the "tone" of the post. The blogger can write whatever they want -- good or bad -- about the product, and they still get paid. Some advertisers specify that the blogger has to use a particular word or phrase, but otherwise the requirements generally consist of a minimum word count.
Mark Evans says that "PayPerPost isn't evil, unethical or positive" but that it's "just a business launched by an entrepreneur who sees an opportunity to make some money." His only issue with PPP is that they don't require bloggers to include a disclosure. I can understand why people think it would be better if they did. But how are they going to enforce it?
John Walkenbach thinks PayPerPost is "another scumbag company trying to capitalize off of blogs" and that it's "a sleazy way for a blogger to make money." But in the end he decided to see for himself, so he signed up and wrote a post about PayPerPost, which he'll be paid for. Each opportunity also has a time requirement -- you can't just blog about something, get paid, and then delete the post. The ones I've seen require that the post stays up for at least 30 days. Then they'll transfer the money to your Paypal account. He's not confident that he'll get the money. I hope he's wrong.
Terry (disclosure: Terry is one of my online buddies) at The Affiliate Marketing Blog sees PayPerPost in a much more positive light. She thinks it could be another way for bloggers to make money blogging, no different from having affiliate links, Adsense banners, sidebar advertising or any other way that bloggers try to get make money with their blog. I couldn't agree more if she paid me! No, dammit, Terry's
not paying me, but PayPerPost
is! You got a problem with that?
OK, that's enough about what everybody else is saying about this whole thing. Here's the way
I see it after joining and actually learning enough to see how the whole thing works.
There are currently 16 available paid blogging opportunities listed right now. Plus I've done the one about advertising on public transportation that's no longer available. And I'm doing this one about PayPerPost. The one about ads on buses was a bit of a test, but it was something that I felt I could write about reasonably well and that fit in with the content and concept of this blog. Same with this post about PPP. Ever since I started FCS, I've blogged about things like advertising, blogging, and making money online. PayPerPost is about
all those things, so of course I was going to blog about it! Did anything change because they're paying me $10 for posting? I don't think so.
There are other "opportunities" to get paid for blogging about some kind of loan comparison site, about a company that sells colored bubble wrap, amd about a website that break up with somebody with a customized song. I'm not going to be blogging about any of those things, no matter how much money they offer. It wouldn't be hard to do. The break up song people are only asking for a minimum of 40 words, and they're paying $5. Ain't gonna happen.
My gut feeling is that PayPerPost probably isn't going to last very long. I hope I'm wrong. But my guess is that advertisers are going to find that a 40-word blog entry about their website isn't worth $5 on most blogs (mine included). But I'm more than willing to give them a chance and see what happens. One thing I'm sure of is that they won't destroy the blogosphere as more than a few have predicted.

http://www.payperpost.comDisclaimer: I would've written this post whether I was paid or not, but as it turns out, PayPerPost will pay me $10 for letting them know that I wrote it, and for including their link and image. I'll admit that while I would've linked to the site anyway, I probably wouldn't have included the image if they weren't paying me to do so. If you think this means I've sold my soul, I totally understand. Thanks for caring. Really.